Our Company

We are a dedicated team, passionate about making your dreams a reality.


Our Dedicated Management Team

22 years experience in Equity Research and investments.

Initial investor and founder of Idea Fabrik

Alex Shalash
CEO, Founder

14 years experience in development and managing geographicaly diverse teams.

Key engineer for HeroEngine and HeroCloud

Tayfun Cicek
Board Member

19 years experience in programming, graphic arts and game development.

Business owner and operator for 23 years

Antoine Castel
Board Member


Are you interested in Idea Fabrik?

Are you interested in a strategic partnership or an investment into Idea Fabrik and HeroEngine? Join our current team of investors and partners and work closely with the team at Idea Fabrik.

Company Information

Idea Fabrik, Plc.
1 Charterhouse Mews, London, England, EC1M 6BB
London, England

+1 (240) 702-4080
[email protected]

Listing Information

Company Name: Idea Fabrik, Plc.
Exchange: Boerse Berlin
Symbol: TI4.BE (chart)
Listing Date: March 12th, 2010
Companies House Filings

Market Makers

Renell Wertpapierhandelsbank AG
Kaiserhofstrasse 13
60313 Frankfurt am Main
Tel: +49 (0) 69 / 133 876 530
Fax: +49 (0) 69 / 133 876 536

Idea Fabrik's Vision Statement

Our Vision

Idea Fabrik was founded in December 2009 with the vision that creating innovative online video games relies on a foundation of world class development technology that is easy to use and collaborative by design.

In 2010, we further refined our vision and embarked on a mission to break down many of the barriers to even more rapid growth in the already exciting online game market.

Today, we are executing on that vision by giving all game developers, from major studios to independents and startups, ready access to best in class game development and distribution technology that is easy to use and requires minimum initial cash investment.

Idea Fabrik’s mission is to help developers build complex, content rich and fun to play games faster and cheaper than ever before.

Company Description

At the core of our business lies our online game development technology “HeroEngine” which quickly became the technology of choice for MMO projects at AAA studios including Electonic Arts’ BioWare studio’s “Star Wars: The Old Republic” game, which was released to public in December 2011; another major multi-year project “The Elder Scrolls Online” game by Zenimax Online (parent company of major developer/publisher Bethesda Softworks) was released in April 2014 and others.

Our business model is based on licensing HeroEngine:

HeroEngine Source Code License - on a perpetual basis for development of a single game property for a one-time payment that is typically in the range of several hundreds of thousands of dollars;
HeroCloud Service License - on a subscription basis for development of a single game property for a recurring annual fee in hundreds of dollars plus revenue-based royalties of 15% to 30% depending on the range of services.

HeroCloud was released in several stages beginning in late 2010 and continuing throughout 2015, in a manner typical for new software and service offerings. By January 31, 2013, HeroCloud was in full initial release mode and the Company has issued more than 4,000 licenses to developers under the 30% royalty model. Initially the HeroCloud was licensed at no up-front fee, in May 2012 a small subscription fee was introduced to partially cover Idea Fabrik’s server costs.

We expect a number of games currently in development on HeroCloud to launch beginning in the first half of 2017, with a larger number following in 2018 and 2019.



    This website and information contained therein does not constitute an offer to sell or a solicitation of an offer to purchase any securities of Idea Fabrik PLC in Germany or any other jurisdiction in which such offer or solicitation is prohibited or not authorized. Users of this website are asked to inform themselves on such restrictions and to comply with such restrictions. A decision on an investment in the shares of Idea Fabrik PLC may only be made on the basis of the securities prospectus which will be published on this website. The information contained on this webpage may not be distributed outside of Germany, in particular not in the United States, to US persons according to regulation S of the US Securities Act of 1933 or to publications with a general circulation in the United States.